Digital products are the way lots of products are going. They’ve been around in the computer business at the very least since the first personal computers were produced. And they’ve been obtainable in retail markets since at the very least CDs became popular (before that they were probably technically magnetic tape products).
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But since the internet, they’ve appeared everywhere.
Which means you could be thinking of making your personal digital product or perhaps a range of them.
I’d encourage that – it’s fast, fun and can be profitable!
Probably the easiest digital product to generate is an audio one.
The program is free – Audacity can be acquired for Windows, Apples and Linux – and decent quality microphones are cheap enough. The Plantronics DPS400 one I use cancels out background noise and won’t break your budget.
Then all you have to to accomplish is decide what you’re going to make your digital product about, write a script or an outline and then start recording.
That probably sounds too easy. But in essence that’s all there’s to making your own digital product.
Of course, there are plenty of steps inside each of those main parts. The most critical is deciding what you are going to include in your brand-new product. Generally, you should aim at teaching a very important factor well for every product you create.
There are a handful of reasons for that:
People generally prefer specific information rather than “jack of most trades” information
It usually commands a higher price
Consider what you pay for in the way of digital products. Whether it’s console and video gaming, you’ll choose the latest blockbusers, not the compendiums. Exactly the same goes for books – you’ll buy a solution to lose 7 pounds in 7 days much more readily than you’ll buy one which teaches you how exactly to eat a balanced diet without exceeding the most notable on calories. Even though they would probably give you the same end result.
The same applies to your digital product. Look for a need – or actually a “want” – and fill it. There is a crucial difference between needs and wants.
Maybe a third of the population here in the UK are overweight. But it doesn’t mean they’re all ideal candidates for a digital product teaching them ways to get healthier.
You must drill down to those who not only need the info you’re selling but have a big enough have to say “I want that now”.
It’s also a easier sale. So before 0nline store creator may spend time making your digital product, ask yourself whether or not people will in actuality want what you’re creating.
Then go on and produce it, package it up with a good sales letter and a download page of some sort.
Then drive traffic to it using articles like this one, posts on your website, videos on YouTube. And as many other methods since you can come up with on a regular basis.
Once you strat to get some traffic and sales, concentrate on both or three methods which are working best. But that’s getting before ourselves – you must make your digital product first!
